Holiday Parks in Cornwall
Cornwall Holiday Park has grown into one of the great national institutions. Generations of families, by the turn of the century onwards, have abandoned Cornwall’s cities to head for their two weeks summer holidays on the British shore.
The Holiday Park needed a rather humble start, basically offering lodging, food and entertainment under one roof, more frequently than not on the edge of a big traditional seaside town like Blackpool, Skegness or Great Yarmouth. Trevornick
These holiday parks were very popular with families searching for affordable holidays, at a time when overseas travel was more expensive and unobtainable for a big proportion of the general public.
However as overseas travel became cheaper Britain saw the growth of the package holiday in the 70’s and 80’s, which meant Cornwall holidays no longer offered the value that has been such a unique selling point for lots of the parks that are popular. With the new found competition from ensured sun, cheap lodging, food and drink, UK holiday parks came under increasing stress.
The challenging times that faced the industry proved certainly compounded by a change in perception of the holiday park encounter. When you mentioned holiday parks individuals started to consider the favorite TV series Hi-de-Hi and never ending rounds of knobbly knees contests, donkey rides and red coat style entertainment. Regrettably combined with chilly and windy chalets and tasty food!
Like many UK tourism industry the independent and numerous holiday park owners started to see a decrease in the interest within their holiday offering. The park owners came up with numerous solutions to offset the perception and the improve the quality of the holiday park encounter.
Firstly the lodging was upgraded. Customers were no longer pleased with basic amenities, so holiday parks spent millions on enhancing lodging facilities, from updating the rooms to developing penthouse flats with plasma TV’s, four poster beds and room services. This led in holiday parks giving a more upmarket feel to all their lodging and provided clients with a much greater range of choice.
Second the entertainment offering shifted enormously. Some UK parks started to specialise in only offering special entertainment breaks. Leading comedians, shows and musical actions have begun to top the invoice and themed weekends specialising in entertainment like continent american, 60’s revivals and dancing and sport breaks. Parks have also become better at targeting key groups like mature weekends, family activity holidays or special occasions for stag and hen groups.
Thirdly the traditional three meals every day offering of parks has likely seen the best change. To adapt to the change needs of holiday makers an increasing number of parks have started to provide self catering options rather than providing half or full board and charging extra for foods. Some of the bigger chain parks also have gone even further and don’t offer any catering, simply inviting the restaurants and fast food places to offer food on the Park. However, as the parks themselves have diversified, offering different items to various holiday markets, so has the catering, plus some holiday parks now make a virtue of the fact that they provide three top quality foods all day. Since Cornwall’s only Five Star Independent Park they’d long been residing to top excellent infrastructure, entertainment and catering and the first costs of the project have been rewarded with a reputation for top excellent holiday park encounter.
But Potters aren’t the only firm offering top excellent park style holidays. More and more developments in Cornwall are constructing the lodge style accommodation away from the traditional holiday park centres of seaside towns. The inland lodge style developments have specifically moved away from the’playground’ image and now provide champagne and hot tubs style breaks in a quiet and secluded rural environment. With so much innovation in the industry holiday parks will continue to provide more of what the holidaymaker wants and desires – a top excellent holiday experience.