Call Tracking enables you to track calls from your site and know exactly what advertising activity brought them whether it was from a different site, Google or your own paid search effort.
So no more will you need to guess how your caller has found you.
Why you want Call Tracking
Call tracking is a vital tool for any company that spends money on advertisements across multiple stations. Clients with AdWords possess an inborn need to track the calls that are relevant to their key words, to be able to comprehend which keywords provide call conversions. markting call tracking Without visibility of call conversions, it is not really feasible to figure out if your investment in the key words in your portfolio is providing value or not. Is just monitoring AdWords call conversions enough?
Most clients are searching to track not just PPC, but additionally SEO, Screen, Affiliates, Social Media in addition to Offline campaigns such as TV, Direct Mail, Radio, Print media & trade show traffic not to mention Bing PPC traffic. This is where the energy of a 3rd generation phone monitoring system such as Call Conversions Tracking comes in, as it allows you to see your ROI for each of these very important channels not only Google PPC. This can be essential actionable data allowing you to optimise the effectiveness of all your marketing and advertising channels, key to the success of any business.